Impact With Every Cup: What 40% of Every Bag Really Means

We believe in impact with every cup. Here is the claim in the plainest English we have:

40% of every bag supports humanitarian efforts and missions in Africa.

Not some bags. Not a holiday match. Every coffee bag.

If you have ever bought coffee that “gives back” and then wondered what that actually meant, this post is for you. We would rather tell you the true things we can stand on than dress up a story we cannot.

Why 40% sits on the bag, not in a footnote

A lot of brands tuck the good work under a round-up at checkout. We built the percentage into the bag itself.

You order at holygroundscoffees.com. Our roasting partner roasts and ships it from California. The bag shows up at your door. Forty percent of the proceeds from that coffee bag supports humanitarian efforts and missions in Africa.

Ordinary cup. Real pledge. We will not pretend the coffee is the mission, or that the mission is a flavor note. You should want the coffee because it tastes like you want another cup. The 40% is what happens because you bought it from us.

How to tell a friend without starting a rumor

  1. Shop Holy Grounds Coffees at holygroundscoffees.com — gourmet coffee,
  2. 40% of proceeds from every bag of coffee supports humanitarian efforts and missions in Africa.
  3. The coffee is roasted and shipped from California by our roasting partner.
  4. If someone asks for a partner name, a village, or a dollars-per-bag figure we have not published, send them to Our Impact or email us. We would rather say “not on the page” than invent it.

Every coffee bag, not a special SKU club

The 12 oz you brew at the counter. The 5 lb in a church urn. The flavored bag someone picked because it smells like Cinnabun. The sample pack of six 2 oz bags. If it is coffee in a Holy Grounds Coffees bag, the 40% applies.

We will not stretch that sentence to cover tea. You pick the coffee you want to drink. The 40% rides with it.

African Kahawa Blend — two true things, kept apart

When people hear “missions in Africa” and then see an African-grown coffee, the brain wants to snap those together. We still will not.

True thing one: African Kahawa Blend is a medium-dark roast of African-grown coffees. Kahawa is Swahili for coffee. In the cup: toffee, caramel, chocolate, raisins, green apple, red fruit, cherry, black currant, a soft floral finish.

True thing two: 40% of proceeds from every coffee bag — Kahawa included — supports humanitarian efforts and missions in Africa.

Buying Kahawa does not mean the 40% is a payment to the farms behind that blend. Brew Kahawa if you want that cup. Read Our Impact if you want the pledge. They are both true. They are not the same claim.

Typical 12 oz bags are $22.99; 5 lb is $89.99 if the house drinks faster. Most orders arrive USPS in about 5 to 10 business days. No discount code.

Shop the coffee that carries the pledge: holygroundscoffees.com/collections/coffee

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